It’s no secret that hackers pose a serious threat to just about anyone who stores information online, from companies all the way down to the individual. Equally unsurprising is that as technology grows ever upwards, so too does the hacking…
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A local Corby Business, Online Ownership has created a FREE online resource for Corby Businesses to help them create their Google Business Page. This FREE resource provided by Online Ownership provides: Create your Google Business Page instructions Manage your Google…
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You did not misread the title, yes you can find Better Priced Oak Furniture which is cheaper the Oak Furniture Lands Sales prices … seriously! Having become an unofficial advocate for independent local retailers, I have realised that most independent…
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“It’s the most wonderful time of the year” is here once again when children’s eyes light up and infect us with their excitement and their dance of anticipation as they wait impatiently for Santa’s arrival, or if you’re in my…
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Old town Corby is really coming alive and The Junction sets the scene for a very fashionable town indeed. The owner Julie Collins is fantastic, providing wonderful fashion in a calm, relaxed environment, the kind of fashion store a man…
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I have always been fascinated how advertisers work their Branding magic into our everyday lives, so how do the Retailers convey their Luxury sentiment onto us, the consumer. Luxury Brand Packaging and Consumer Sentiment The value of luxury products is…
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It is holiday time again, and people are preparing to show their appreciation for loved ones by showering them with gifts….. Note my Festive Cheer! As shoppers prepare to fight the crowds and web sites in the search for better…
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Brand affinity and brand loyalty can often be confused. The two are very different aspects of marketing, and undertaking a refresher about how they work and their value, especially in the world of packaging, is definitely worthwhile. Brand Loyalty Loyalty…
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